Choice Hotels International will introduce a preferential
rate for loyalty program members who book directly on the hotel company's
website or mobile app. The discount for Choice Privileges members will go live this
summer but will be available only through Choice's direct-booking channels,
according to the company's media release. Hilton
Worldwide, Marriott
International, Hyatt
Hotels Corp. and InterContinental
Hotels Group have made similar moves in recent weeks. Each of those
hoteliers has agreed also to make preferential member rates available to
third-party travel bookers and corporate partners via global distribution
systems.