2021 U.S.-Booked Air Volume: $4.5 million
Primary U.S. Agency: CWT
Coca-Cola’s U.S.-booked air spend dwindled to $4.5 million
in 2021, down 46 percent year-over-year and 89 percent less than 2019,
according to BTN estimates.
Net revenues for the soft drink giant increased 17 percent
to $38.7 billion in 2021 and the company employed 79,000 people, not including
bottlers and distributors, a slight 1.6 percent decline from 2020.
Due to pandemic-related travel restrictions, audits of the
company’s bottling operations in 2021 were mostly carried out virtually.