Corporate travel booking and management provider Deem has made a trio of new leadership appointments, naming David Grace as chief revenue officer, Annette Cumming as vice president of channel sales and Christina Woronchak to a strategic advisory role.
As CRO, Grace will lead Deem's sales organization and go-to-market strategy. His industry experience includes a series of leadership roles in the car rental space, including positions with Deem parent companyEnterprise Holdings, along with Vanguard Car Rental, the parent company of National and Alamo Car Rental.
Cumming joins Deem after serving as head of Americas hospitality and digital strategy for Travelport. She previously held a variety of sales leadership and travel management roles at American Express Global Business Travel. In her new position, Cumming will be responsible for strengthening Deem's travel agency relationships, driving sales growth and partnering with Deem's Open Expense Alliance partners.
Woronchak joins Deem to consult on strategic sales efforts and work with enterprise level clients. She has more than 15 years of experience in sales and business development leadership roles with American Express GBT, as well as positions with Rosenbluth International and InterContinental Hotels Group.