2021 U.S.-Booked Air Volume: $5.9 million
Primary U.S. TMC: BCD

BTN estimates U.S.-booked air volume at marketing communications behemoth Omnicom Group to have plunged from $52 million in 2019 to $9.5 million in 2020, then $5.9 million in 2021. Revenue climbed from $13.1 billion to $14.3 billion in 2021. Omnicom committed to joining the Science Based Targets initiative during 2021. Scope 3 emissions, which include business travel, fell from 144,000 metric tons in 2018 to 110,000 in 2019, 29,000 in 2020 and 14,000 in 2021.

In 2019, Scope 3 accounted for 60 percent of total Omnicom emissions. By 2021, that figure had fallen to just over 20 percent. However, emissions may well rise again in 2022. For April through June, Omnicom reported that “salary and related costs increased … 4.6 percent, due primarily to the increase in organic revenue, an increase in headcount, and an increase in travel and related costs.” Omnicom in 2022 has acquired performance marketing agency TCA, digital experience consultancy TA Digital and omnichannel engagement marketing agency Propeller. The group now employs 71,000 people in 70 countries.