2017 U.S.-Booked Air Volume: $61 million
U.S.-booked air spending at marketing and communications
giant Omnicom Group declined nearly 8 percent in 2017, according to a BTN
estimate. Omnicom is comprised of advertising agency networks BBDO, DDB and
TBWA, along with Omnicom Media Group and the DAS Group of Companies, which collectively
operate more than 1,500 marketing, PR and other agencies. Omnicom's business
travel contributed to about 158,000 metric tons of carbon dioxide equivalent in
2017, down from 176,000 in 2016. The company encourages the use of
videoconferencing in lieu of travel and suggests combining multiple business
trips to limit environmental impact. Omnicom's 2017 revenue dropped 0.9 percent
to $15.3 billion, with currency conversion rates a factor. Operating expenses
decreased 1.4 percent to $13.2 billion while salary and service costs, which
include client-related travel spend, dropped 1.7 percent to about $11.2
billion. The company at the end of 2017 had 77,300 employees, down from 78,500
one year before.