2021 U.S.-Booked Air Volume: $12 million
BTN estimates global communications company Publicis
Groupe’s 2021 U.S.-booked air volume fell by about 60 percent year over year.
The total is a fraction of the $125 million in volume for 2019.
The company reported 2021 net revenue of €10.5 billion, up 8
percent year over year. Non-personnel costs totaled €2.8 billion, up from €2.4
billion in 2020. The increase included a rise in cost of sales, but it was
partly offset by a decline in travel expenses, which decreased €21 million year
over year.
Publicis in December 2021 announced the launch of SCB Tech
X, a joint venture between its Publicis Sapient consulting arm and Siam
Commercial Bank. Also in December, Publicis Health finalized the acquisition of
BBK Worldwide, a full-service R&D marketing firm. The company in January
2022 announced the acquisition of Tremend, a Bucharest, Romania-based software
engineering company that will serve as a global delivery center for Publicis
Sapient.
The company has goals of carbon neutrality by 2030 and a
net-zero target by 2040. The first of eight pillars in its Net Zero Climate
Policy is to reduce transportation, especially by air. Its Scope 3 greenhouse
gas emissions, which include business travel, were about 121,000 metric tons of
carbon dioxide equivalent, down about 14 percent from the 140,600 reported in
2020.
Publicis in 2022 launched a program that lets employees work
six weeks in a country or city where Publicis has offices. The company operates
in more than 100 countries and had approximately 88,500 employees at the end of
2021, up nearly 12 percent from 2020.