Strategic Meetings Report

BTN 2024 Meetings Strategy SurveyMtgsStrategy2024

New strategies emerge for meetings and travel as remote work, generational shifts morph the models—that’s the word from 167 travel managers queried in BTN’s 2024 Meetings Strategy Survey and industry... Read the Report

2016: The SMM Evolution

While many companies are still just getting on board with strategic meetings management, experienced practitioners are maturing the practice beyond sourcing and savings.... KEEP READING

2014: Meeting the Demand

The years following the global financial crisis of 2008 brought hard times to the meetings industry. Drastic budget cuts meant that companies had less money to allocate to live events, and even if they... KEEP READING

2012: Meeting the Challenge

About a decade after the phrase "strategic meetings management" entered the parlance of the business travel industry, nearly nine of 10 respondents to a recent Business Travel News survey indicated... KEEP READING