The Traveler Happiness Index

A short history of an industry at a crossroads
By Elizabeth West

An emerging practice
By Elizabeth West

Gap analysis of importance vs. effective delivery show these areas are the highest-value happiness opportunities, particularly for mature programs.
By Elizabeth West

Corporate travel tools approach personalization
By Julie Sickel

Strategies to influence traveler behavior & drive compliance.

By Elizabeth West & JoAnn DeLuna

• Anthem Mines Supplier Loyalty Programs to Maximize Traveler Advantages

• BAE Systems Approaches Program Personalization with One-On-One Interviews

• ITW Leverages Open Booking & Accesses Better Traveler Experience

• University of Colorado Improves Infrequent Traveler Experience

• ACT Delights Travelers with Mobile Messaging, Lowers Disruption Costs