It was a turbulent 2016 across Latin America. Some countries
were wracked by political instability and unstable currency while others were
far more stable. While business travel per diems in some Latin American cities
increased sharply, others declined steeply. Meanwhile, per diems in Canada
generally increased, sometimes significantly.
Brazil, Argentina and Venezuela have faced political
challenges and recession, but Peru sported solid economic growth and a stable
currency versus the U.S. dollar. Lima, Peru's capital and largest city, was the
most expensive city in the Americas outside the U.S. Its per diem rose almost
18 percent from 2015 to 2016 to $303.61 in U.S. dollars, even though its
currency, the sol, weakened slightly versus the dollar.
Lima's average hotel cost also topped the non-U.S. roster of
Corporate Travel Index cities in the Americas. The $193.40 represents a 13.4 percent
increase from 2015. According to Advito, the number of hotels in Peru is
growing, but most of the rooms are midscale. BTN's Corporate Travel Index
tracks only upscale hotels in non-U.S. cities, and Peru boasts little in the
way of upscale development.
Argentina
Lima's per diem increase is hardly representative of its
Latin America neighbors. In fact, only one city's costs in the Americas outside
the U.S. exceeded it: Buenos Aires. There, the $260 per diem represented more
than a 31 percent increase from 2015 to 2016.
Under a new presidential administration at the end of 2015,
Argentina removed currency controls around the peso, inflating local prices
skyward. The Corporate Travel Index tracks hotel stays that occurred between
January and November, so the 2015 numbers did not include that inflation. Even
though the peso became far weaker against the U.S. dollar, prices nevertheless
increased enough to raise per diems from those 2015 numbers.
Argentina estimates its GDP declined 2.5 percent in 2016,
but pointed to signs of improvement in the closing months of the year. Advito,
too, considers an exit from recession possible, and forecasts a 2 to 4 percent
increase in corporate hotel rates in 2017, the largest jump in the region.
Brazil
Per diems in only a handful of non-U.S. cities in the
Americas declined in 2016. One is Rio de Janeiro's $212.50, which dipped 1.3
percent. Sao Paulo, the other Brazilian city in the index, increased less than
a percentage point to $256.42.
Many factors affected Brazil's travel prices: the Summer
Olympics, Zika and the impeachment and removal of the president. Most relevant
is the fact that Brazil remains mired in a recession, keeping demand for
business travel low. Airfares have dropped significantly. While Advito projects
Brazil's 2017 corporate hotel rates to increase 2 to 4 percent, the country
estimates its GDP declined 3.6 percent in 2016, according to Reuters.
Canada
The largest per-diem decline in the Americas outside the
U.S. belongs to Calgary, where oil represents a significant part of the
economy. Low crude oil prices helped drive Calgary's per diem down nearly 11
percent to $251.54.
Per diems in the other four Canadian cities in the Corporate
Travel Index, on the other hand, all increased. In Vancouver and Montreal, they
rose by double-digit percentages. Domestic air service and routes to the U.S.
are on the rise, per Advito, so 2017 prices should again increase, and Advito
expects hotel rates to increase 2 to 4 percent.
Outlook
A Note on Caracas
Previous editions of this index included the Venezuelan capital of Caracas. Given the difficulty of traveling there during the current political and economic crisis and the withdrawal of international air service, BTN has replaced it with Guayaquil, Ecuador's largest city.
Given the economic malaise and unstable
currencies of Latin America, Advito principal and VP Bob Brindley said travel
prices there should remain soft in 2017, though pockets will increase. He also
noted, though, that some Latin American hoteliers are pushing U.S. buyers to
deal with them in U.S. dollars, a maneuver he recommended buyers resist. "Part
of it is that [hoteliers are] showing an attractive rate to the U.S.
corporation in dollars and it ends up getting accepted," Brindley said. "This
is viewed as the less risky or more assured rate because of less fluctuation in
the dollar."