2015 U.S.-Booked Air Volume: $49.3 million
2015 Global Air Volume: $53.5 million
Principal Air Suppliers: American, Delta, United
Principal Hotel Suppliers: Hilton, Marriott, Starwood
Principal Car Rental Suppliers: Budget, Hertz
Principal Online Booking Tool: Concur Travel
Principal Expense Supplier: SAP
Principal Card Supplier: Citi
Consolidated U.S. TMC: Carlson Wagonlit Travel
Travel program
globalization is underway at entertainment media company Viacom. The timing
coincides with the broadest international expansion in the company’s history.
According to the company’s fourth-quarter and full-year 2015 earnings report,
it launched 21 channels in international markets last year.
Viacom put a global agency RFP out to bid in
2015. In the meantime, it consolidated its U.S. volume with Carlson Wagonlit
Travel. In 2016 the company has continued its agency consolidation efforts with
the goal of onboarding the rest of the Americas and Europe. Still, Viacom has
been cautious about deploying a single travel policy for all markets, though it
has worked to align diverse policies.
Viacom rolled out Concur
Travel as its online booking tool in the United States in 2015 but continues
without a designated OBT elsewhere. In that transition year, it pushed 31
percent of its United States-based air bookings through its OBT as touchless
transactions. Viacom uses SAP as its expense reporting system globally.