"Business travel is complicated," Chooose CEO Andreas Slettvoll wrote this year in an op-ed for BTN. "It is very difficult for one stakeholder to decarbonize without support from others." That’s true enough for large corporations with clear sustainability mandates and added regulatory pressure that went into effect this year. It may be doubly true for small and midsize organizations that need turnkey programs to get sustainability initiatives off the ground.
Chooose this year took strides to establish itself as a key industry provider of sustainability platforms across both the large corporate market and small and midsize travel programs. It also provided a program that unlocked a key sustainability lever for SMEs that ostensibly had been inaccessible to that market due to the high cost of entry.
The climate reporting platform in January was selected by American Express Global Business Travel to provide the carbon emissions calculations the travel management company uses for its booking and reporting tools, replacing Amex GBT's own calculations.
Chooose also in 2023 further solidified its position as a channel by which corporations can partner with carriers for the purchase of sustainable aviation fuel.
Slettvoll signed separate partnerships with Southwest Airlines, JetBlue and Alaska Airlines that generally let customers purchase credits for SAF to offset the emissions generated by their air travel. Though not specifically targeted to small and midsize companies, the move allows such businesses to involve themselves in the purchase of SAF, the limited availability of which previously restricted purchase to larger clients, noted VP of Southwest Business Dave Harvey at the time.
Slettvoll's company has drawn attention from investors as well, securing $15 million in funding earlier this year that it plans to use for expansion.